Who is Paolo Bettini? The Out of Cycling Brand Ambassador

Who is Paolo Bettini? The Out of Cycling Brand Ambassador

Paolo Bettini is a retired Italian professional road bicycle racer who was born on April 1, 1974, in Cecina, Tuscany, Italy. He is widely regarded as one of the most successful Italian cyclists of his generation. Bettini was known for his aggressive racing style and his ability to perform well in one-day races and the hilly classics.

During his career, Paolo Bettini achieved numerous notable victories. He won the UCI Road World Championships twice, in 2006 and 2007, becoming only the second rider in history to win the rainbow jersey (the distinctive jersey worn by the reigning world champion) in consecutive years. He also won the Milan-San Remo classic in 2003 and 2007, the Giro di Lombardia in 2005 and 2006, and several stages in prestigious stage races such as the Tour de France and the Giro d'Italia.

Bettini was known for his versatility as a rider, excelling in both one-day races and stage races. His success in classics and his ability to handle challenging terrain made him a formidable competitor. He retired from professional cycling in 2008 after the Beijing Olympics, where he won a gold medal in the road race event.

After his retirement, Paolo Bettini served as the Italian national coach for road racing, working with the Italian Cycling Federation. He played a crucial role in developing and guiding the national team, providing strategic advice and support to Italian cyclists in international competitions. He continues cycling to this day with only the best cycling brands

Out of Piuma

Paolo Bettini is the new ambassador of Out Of

"I've always been attracted to all the innovative and technological aspects applied to cycling and beyond. When Out Of offered me this collaboration, I was particularly pleased," commented Paolo Bettini. "The Made in Italy technology of these products is truly incredible and they're among the lightest and most comfortable I've ever worn. I can't wait to personally test the whole line and the next innovations they will introduce."

Out Of is a cutting-edge Italian startup founded by two brothers. The idea of Founder Federico Righi, a physicist and winter sports enthusiast, was to use his skills to make the hours spent on the ski slopes even more comfortable. Thus, through the combination of his two great passions, the award-winning Irid electronic lens was born, with a small integrated photovoltaic cell that feeds a microchip and a special liquid crystal film, which perceives the surrounding brightness and instantly adapts to the slightest variations in light to always provide the best vision. All this in less than a second and without the need for a battery, as it depends on solar power to function.

"We are proud to have sealed this partnership deal," explained Federico Righi, CEO of Out Of. "Paolo Bettini is a cycling icon and his career is an inspiration to us all. His attitude towards cycling is exactly in line with our corporate values. The adrenaline rush, the passion for outdoor activities, living in the open air, and the freedom to escape from routine are all elements that combine the brand's philosophy with a volcanic personality like his."

Already established in winter sports, Out Of is now entering the world of cycling with a highly technological approach. The new partnership with Paolo Bettini consolidates the potential of Made in Italy and innovation, fundamental pillars for the evolution of this sport.


Out of Piuma Sunglasses



Out Of, formerly a benefit company, is an innovative Italian startup founded by two brothers: a physicist and a product designer. Their mission is to create innovative eyewear that allows outdoor sports enthusiasts to give it their all while respecting environmental and social sustainability. In 2020 they launched Electra, the first electronic lens that adapts its brightness to changes in ambient light automatically and without batteries.

/ Press release from Paolo Bettini Media Relations